Mona Lisa Discovers Sandwich, NH

By Adam Nudd-Homeyer

The Sandwich Business Group (SBG) has been awarded a kind and generous grant by the Quimby Fund and its Trustees for 2018. With their help, and with the help of WEDCO (the Wentworth Economic Development Corporation) which acted as the grant administrator, the SBG has been able to create a major print media advertising campaign focusing on the Group's community and tourism outreach website, DiscoverSandwich.com.

With over half a dozen large advertisements appearing in Yankee Magazine, New Hampshire Magazine and other regional publications from May to October,  SBG hopes that readers of these magazines will become visitors to the website, and through that portal discover the beauty, culture, and attractions that Sandwich has to offer, and themselves become visitors during our tourism season.

As a "spokesperson" for the group, and as a visitor whose travels could be documented as she herself might Discover Sandwich, the SBG advertising committee chose Mona Lisa -- someone known for having a secret that is
itself waiting to (finally) be discovered. Could these things be one and the same?

Suspicions were heightened when, no sooner than the committee began to ponder Mona as its representative, we read that the Mona Lisa was going to be going on tour this year, leaving the Louvre for the first time in decades...! Only time will bring the truth to light, but we would invite the reader to follow the Discover Sandwich Facebook feed as April turns to May and beyond, keeping a sharp eye out for Mona. Word is, she has several Sandwich destinations in mind!

May's ad in NH magazine

The Sandwich Business Group wishes to extend its sincere thanks to the Quimby Fund for this support and opportunity—it is a tremendous one—and WEDCO for helping facilitate it. We hope that this campaign by its reach and appeal helps to harness that spirit of the Quimby Fund which has for nearly a century now served to encourage and support the economic vitality and uniqueness of our great town.

June's ad in NH Magazine

We further wish to thank the many businesses that have helped us bring this to life with the kind considerations, discounts and donations that they have provided us with: New Hampshire Magazine, Yankee Magazine, Salmon Press, Laconia Sun, Megaprint, Aubuchon Hardware, and Apart Creations. Additionally, we have received and continue to receive marvelous photo submissions of our beautiful town; Jude Davis, Allan DiBiase, Julie Deak, Janina Lamb, Doug Wyman and Judy Blomquist being central among those.

Finally, thanks to Janina Lamb for her technical expertise and artistic orchestration of DiscoverSandwich.com, and the incredibly creative and dedicated work performed by the advertising committee itself: Patsy Carega, Taryn Flynn, Jon Greenawalt, Martha Nichols, and Adam Nudd-Homeyer.